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Good management drives profitability

No business can succeed without good people, and managers are an especially important part of this equation. But just how far does good management impact on business success? And can the link between strong managerial capabilities and business profitability really be proven?

Last year, Investors in People commissioned Cranfield School of Management to look at the link between managerial performance and business success. The nine-month study was conducted in the midst of arguably the worst recession since the Second World War. With such powerful external factors in force, a key challenge was to discern the precise impact of management capabilities on business performance. Yet, in spite of the challenging economic context, the study identified clear evidence of the impact of investment in management capabilities on business profitability.

Managers are the bridge between senior leaders and the workforce and therefore play a vital role in bringing an organisation's vision and mission into practice. Management has a responsibility for delivering company performance in terms of improvements in quality, service and customer satisfaction. All of these factors lead to higher levels of profitability. As a result, the study found that investing in management capabilities at all levels has an impact on business success.

In terms of what good management looks like, the research highlighted a number of examples of 'best practice'. Key amongst these were organisations that develop a strong learning culture, reflected in values around learning, development, innovation and risk taking. Another 'exemplar' behaviour related to effective managerial development practices that, for instance, increase job satisfaction and motivation; reduce employee turnover; reduce employees' stress levels; and improve succession planning.

High-performance managerial contexts were also important. These were characterised by factors such as clarity of role and performance expectations, periodic performance feedback and availability of appropriate resources.

A final, important factor was the strength of managerial discretion or autonomy - for example organisations that provide managers with the freedom and opportunities to use and develop their own judgement.

When looking at these drivers of management performance, the research found that working with Investors in People has a strong and positive impact in businesses of all sizes and sectors. Critically, Investors in People increases profitability by enhancing managerial skills, knowledge and experience, improving the effectiveness of management development practices and increasing the performance of managers.

The link then is clear. Working with Investors in People is the foundation of effective management practice. And investing in management skills is a clear route to success.

The research focused on a range of qualitative and quantitative data, including business case studies, a survey of over 400 employers and analysis of financial performance information from Companies House.

For more information, visit the Cranfield School of Management website.

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