Investors in People: A Business Superbrand
Investors in People have been awarded Business Superbrand
status for the second year running confirming that the businesses
improvement tool is one of the most recognisable and well respected
brands in its field.
Internet giant Google has for the second year in a row taken the
top slot. Investors in People are the biggest year-on-year riser
within the top 500, they have risen an incredible 185 places to sit
at 210 this year.
The Business Superbrand programme, now in its sixth year, aims
to identify and promote exceptional business-to-business brands in
the UK. A Business Superbrand is defined as an organisation, which
has established the finest reputation in its field, it offers
customers significant emotional or tangible advantages over its
competitors, which customers want and recognise. In selecting
Business Superbrands, the Council take into account a number of
factors including:
- the quality of the brand and the products and services it
offers
- the reliability of the brand to consistently deliver against
its promises
- the brands personality and values that make it unique within
its marketplace
Thousands of UK 'Business to Business' brands are considered for
Superbrand status each year, with the top 700 voted for by the
business community. Other brands on the list include Rolls Royce,
Saatchi and Saatchi, Cranfield School of Management and Yellow
Pages.
Simon Jones, Chief Executive "We are delighted to see that the
Investors in People brand has gone from strength to strength. We
have worked hard to ensure Investors in People is at the forefront
of business improvement and this achievement shows that we
represent quality products and services to our customers. It also
highlights that Investors in People is a trusted brand that
customers feel they can turn to in the current economic
climate."